Web Plan - Target Audience

Billy is 18 years old. He enjoys listening to music, playing his guitar, going to gigs with his friends. His favourite band is The Subways. He is studying music at college and so spends a lot of his spare time practicing the guitar and so doesn’t get much chance to be online. Whenever he is online he is usually looking for tabs for new songs or streaming music from the internet. Because of this he uses a relatively quick broadband speed (approximately 5Mbps) and the latest Internet Explorer browser.

Charlotte is 25 years old. She enjoys listening to music, playing the bass and going to gigs with her boyfriend. Her favourite band is also The Subways. She works in a office where she spends much of her time using the internet. She is allowed to use the internet for personal use in her lunch hour which is when she mainly uses it. Her company has high speed broadband (8Mbps) which she takes advantage of by watching videos on sites such as YouTube. Her company uses Internet Explorer 6 but Charlotte has Firefox 2 installed at her home although she only uses this on weekends along with a approximate 512Kbps broadband speed.

Josh is 30 years old. He enjoys listening to music, playing the drums and going to gigs (though his family life means he doesn’t get to as much as he would like). His favourite band is once again The Subways. He works part time so that he can look after the children when the finish school whilst his wife is at work and so spends a lot of time using the internet on a afternoon. He solely uses a Mac and so uses solely Firefox 2 to access the internet with his approximately 8Mbps connection. He spends a lot of time downloading music through various sites and software whilst also streaming radio stations in the hope of hearing new music.